PLATFORM DIGITAL SEBAGAI ALTERNATIF BERTAHAN DI ERA PANDEMI COVID-19 BAGI PELAKU BISNIS PERTANIAN

Mimbar Agribisnis

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Field Value
 
Title PLATFORM DIGITAL SEBAGAI ALTERNATIF BERTAHAN DI ERA PANDEMI COVID-19 BAGI PELAKU BISNIS PERTANIAN
 
Creator Zebua, Damara Dinda Nirmalasari
Sunaryanto, Lasmono Tri
 
Subject Sosial, Ekonomi, Pertanian, Agribisnis
Covid-19 pandemic, online marketing, whatsapp, shopping centers
 
Description One of the vegetable and fruit shopping centers that affected by the Covid-19 pandemic is the Agro Store which is managed by the Hortimart Agro Center. This study aims to know: 1) the impact of the Covid-19 pandemic; 2) the use of the digital platform; and 3) the advantages of using digital platform. This is a descriptive qualitative research by using an interactive analysis model includes reduction, data presentation and conclusion drawing that used Altas.ti 8 as an analysis tool for data coding. The results of the study concludes: 1) the Covid-19 pandemic caused operational activities at the Agro Store to be closed for approximately four months; 2) the Whatsapp digital platform is an alternative platform for Agro Store to sell vegetable and fruit products online; and 3) internal constraints are the lack of human resources and transportation, while external constraints are complaints from customers. The implication of this research for Agro Store is a reminder and also a trigger to consistent use the digital platform as a marketing media of selling vegetable and fruit products online as an opportunity to expand the market and increase sales turnover.
 
Publisher Universitas Galuh Ciamis
 
Contributor
 
Date 2021-01-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.unigal.ac.id/index.php/mimbaragribisnis/article/view/4834
10.25157/ma.v7i1.4834
 
Source Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis; Vol 7, No 1 (2021): Januari 2021; 848-862
2579-8340
2460-4321
 
Language ind
 
Relation https://jurnal.unigal.ac.id/index.php/mimbaragribisnis/article/view/4834/pdf
 
Rights Copyright (c) 2021 Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
http://creativecommons.org/licenses/by-sa/4.0
 

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