STRATEGI PENGEMBANGAN AGRIBISNIS STROBERI PADA CV. BUMI AGRO TECHNOLOGY, JAWA BARAT

Mimbar Agribisnis

View Publication Info
 
 
Field Value
 
Title STRATEGI PENGEMBANGAN AGRIBISNIS STROBERI PADA CV. BUMI AGRO TECHNOLOGY, JAWA BARAT
 
Creator Silaban, Mikha Gracina Devonian
Trimo, Lucyana
 
Subject Sosial, Ekonomi, Pertanian, Agribisnis
Strawberries, Agribusiness Development Strategy, Internal and External Factors, SWOT, QSPM
 
Description CV. Bumi Agro Technology is a company engaged in the production of strawberry’s plant seeds and fruis which has a good reputation in West Java. However, the production of strawberry’s seeds and fruits in CV. Bumi Agro Technology is fluctuating so it can be said that the strawberry farming is still not being carried out optimally. Therefore, CV. Bumi Agro Technology needs to develop strawberry agribusiness by first identifying the strengths, weaknesses, opportunities and threats faced by the company. This study aims to determine the internal and external factors in the company and obtaine the viable strawberry agribusiness development strategies to optimize its business. The design in this study used a qualitative design with a case study research technique. Data collection methods used such as interview, observation and literature study. In determining the development strategy, it is divided into three stages. The first stage is input stage which uses the IFE and EFE matrix. The matching stage uses IE matrix and SWOT matrix. The last stage is the decision stage using the QSPM matrix. From the results of the SWOT analysis, it was obtained eight alternative strategies which were further analyzed using QSPM with the following priority strategies: 1) Maintaining product quality, (2) Increasing job training, (3) Increasing promotion, (4) Improving financial systems, (5) Creating new strawberry varieties, (6) Utilizing empty land in production areas, (7) Maintaining and improving service quality to consumers and (8) Developing partnerships between companies and consumers and also farmers.
 
Publisher Universitas Galuh Ciamis
 
Contributor
 
Date 2021-01-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.unigal.ac.id/index.php/mimbaragribisnis/article/view/4475
10.25157/ma.v7i1.4475
 
Source Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis; Vol 7, No 1 (2021): Januari 2021; 169-185
2579-8340
2460-4321
 
Language ind
 
Relation https://jurnal.unigal.ac.id/index.php/mimbaragribisnis/article/view/4475/pdf
 
Rights Copyright (c) 2021 Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
http://creativecommons.org/licenses/by-sa/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library