DECISION SUPPORT SYSTEM FOR DETERMINING APPROPRIATE FRANCHISE LOCATIONS USING THE PROFILE MATCHING METHOD

Jurnal Riset Informatika

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Field Value
 
Title DECISION SUPPORT SYSTEM FOR DETERMINING APPROPRIATE FRANCHISE LOCATIONS USING THE PROFILE MATCHING METHOD
 
Creator Mardiana, Tati
Malau, Yesni
 
Description Finding the appropriate location is crucial when starting a franchise. The appropriate location will affect the overall business risk and profitability of the franchise. Nevertheless, some franchises have a bankruptcy in running their business. One of the factors that contribute to the bankruptcy of a franchise business is a location that does not meet several criteria that support business success. Therefore, the purpose of this study is to propose a decision support system model to determine the location of the franchise based on matching profiles between the actual data value of a location and the value of the location profile expected by the franchisor. The profile matching method has a better level of objectivity because it measures the value of each indicator variable. The criteria for determining the location of a franchise are potential customers, access to location, competition, and costs. The test results show that the decision support system to determine the location of the franchise using the profile matching method meets the functional requirements. This decision support system helps Franchisees to determine the appropriate when starting a franchise
 
Publisher Kresnamedia Publisher
 
Date 2021-01-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.kresnamediapublisher.com/index.php/jri/article/view/180
10.34288/jri.v3i1.180
 
Source Jurnal Riset Informatika; Vol 3 No 1 (2020): Period of December 2020; 49-56
2656-1735
2656-1743
10.34288/jri.v3i1
 
Language eng
 
Relation http://ejournal.kresnamediapublisher.com/index.php/jri/article/view/180/74
 
Rights Copyright (c) 2021 Tati Mardiana, Yesni Malau
http://creativecommons.org/licenses/by-nc/4.0
 

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