Rantai Pemasaran Ayam Kampung Super di Kabupaten Lampung Timur

Wahana Peternakan

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Title Rantai Pemasaran Ayam Kampung Super di Kabupaten Lampung Timur
Creator Herawati, Maria
Description This study aims to find out the super-native chicken marketing chain and to find out the marketing efficiency of super native chickens in East Lampung Regency. The research method is descriptive analytical method, which is a combination of descriptive methods and analytical methods. The study was conducted in April-May 2018. The results showed that there were three marketing chains of super-native chickens in East Lampung Regency, namely pattern I (farmers-collectors-small-consumer), pattern II (farmers-collectors / small collectors-consumer), and pattern III (farmers- consumer). The marketing margin for pattern I is Rp.27,500 / tail and pattern II is Rp.8,500 / tail. Marketing of super-native chickens in East Lampung Regency has been efficient with an efficiency value of 64.75 percent.

Keywords: marketing chain, super-native chicken, marketing margin
Publisher Fakultas Peternakan Universitas Tulang Bawang Lampung
Date 2019-07-25
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Identifier http://jurnal.utb.ac.id/index.php/jwputb/article/view/111
Source Wahana Peternakan; Vol. 3 No. 1 (2019): Volume 3 Nomor 1 Maret 2019
Language eng
Relation http://jurnal.utb.ac.id/index.php/jwputb/article/view/111/120
Rights Copyright (c) 2019 Wahana Peternakan

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