Unlawful advertising in the spotlight: complaints as a control mechansim

Communication & Society

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Title Unlawful advertising in the spotlight: complaints as a control mechansim
Publicidad ilícita en la mira: las denuncias como mecanismo de control
 
Creator Priscila Chalá
 
Description Using quantitative analysis, complaints received by the Observatorio de la Imagen de las Mujeres (Monitoring Centre for the Portrayal of Women) during the period of 1999-2009 have been studied. This is with the objective of understanding the evolution of content that has been classified as unlawful advertising in the framework of article 3 of the General Advertising Law, 10 reports have been examined. The results show that in the Spanish advertising domain, the use of the female stereotype as an object is no longer a recurring element; however, sexism maintains its presence through other criteria that also trigger complaints.
A través del análisis cuantitativo, en esta investigación se estudian las denuncias receptadas por el Observatorio de la Imagen de las Mujeres durante el período 1999-2009. Con el objetivo de conocer la evolución de los contenidos denunciados que, en el marco del artículo 3 de la Ley General de Publicidad, han sido catalogados como publicidad ilícita, se han examinado 10 informes. Los resultados muestran que en el panorama publicitario español, el uso del estereotipo mujer objeto deja de ser un elemento recurrente, no obstante, el sexismo aún mantiene su presencia mediante otros criterios que también motivan las denuncias.
 
Publisher Servicio de Publicaciones de la Universidad de Navarra
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
application/pdf
 
Identifier https://revistas.unav.edu/index.php/communication-and-society/article/view/35970
10.15581/003.28.1.93-114
 
Source Communication & Society; Vol 28 No 1 (2015); 93-114
Communication & Society; Vol 28 No 1 (2015); 93-114
2386-7876
 
Language eng
spa
 
Relation https://revistas.unav.edu/index.php/communication-and-society/article/view/35970/30341
https://revistas.unav.edu/index.php/communication-and-society/article/view/35970/30504
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