EQUITY AND PRODUCTS OF SMEs: A CRITICAL LITERATURE REVIEW IN A MARKETING PERSPECTIVE

International Journal of Management & Entrepreneurship Research

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Field Value
 
Title EQUITY AND PRODUCTS OF SMEs: A CRITICAL LITERATURE REVIEW IN A MARKETING PERSPECTIVE
 
Creator Nassè, Dr. Théophile Bindeouè
 
Description The main purpose of this paper is to review the multiple understandings of the concept of equity and its different underpinning theories in a business to customer context. The design of this research is based on a mere documentary analysis and some observations. However, the findings show that equity is mainly understood as fairness, as well as distributive justice in the business setting.This paper serves to remind manufacturers and managers that they should abide to fair practices in order to offer some good quality products or services as well as some very fair prices that are in line with the customer expectations in terms of norms, requirements, and needs.Keywords: Equity, customer, distributive justice, marketing.
 
Publisher Fair East Publishers
 
Date 2021-01-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.fepbl.com/index.php/ijmer/article/view/189
 
Source International Journal of Management & Entrepreneurship Research; Vol. 2 No. 7 (2020); 458-462
2664-3596
2664-3588
 
Language eng
 
Relation http://www.fepbl.com/index.php/ijmer/article/view/189/347
 
Rights Copyright (c) 2021 Dr. Théophile Bindeouè Nassè
https://creativecommons.org/licenses/by-nc/4.0
 

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