EFEKTIVITAS PENERAPAN INTERNET MARKETING 4.0 TERHADAP PEMESANAN TIKET TRAVEL PEKANBARU DURI DUMAI

RABIT

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Field Value
 
Title EFEKTIVITAS PENERAPAN INTERNET MARKETING 4.0 TERHADAP PEMESANAN TIKET TRAVEL PEKANBARU DURI DUMAI
 
Creator Azim, Fauzan
Akhmad, Ikhbal
Purwanto, Hadi
Anshari, Khairul
Sunanto, Sunanto
 
Description This research was conducted at PT. Jasa Mulya Trans Gemilang, a company engaged in transportation services by routes of Pekanbaru-Duri-Dumai. PT. Jasa Mulya Trans Gemilang has two websites that are quite good on the search engines of Google: Bing and Yahoo. It also carries out Advertising Promotions through Social Media and Google Ads which have been running for a long time and until the time this research was conducted, there was no measurement of how well the effectiveness of Internet Marketing that has been running at PT. Jasa Mulya Trans Gemilang. Measuring the Effectiveness of an Internet Marketing Program is indispensable for consideration and promotional strategies that can be carried out for the future by the company. One of the ways to measure the effectiveness of Internet Marketing Utilization was the EPIC Model. In the EPIC Model, there were four variables which were investigated to measure effectiveness, namely Empathy, Persuasion, Impact and Communication. Respondents in this study were the people of Pekanbaru and its surroundings who ordered travel tickets with destination of Duri and Dumai Cities. After conducting  this research, it was obtained that the effectiveness levels of Internet Marketing Application of travel ticket reservations for Pekanbaru-Duri-Dumai which was measured in four EPIC dimensions were as follows: the value of Emphaty was 4.09, the Persuasion was 4.11, the Impact was 3.88, and the Communication was 3.99. From the four EPIC dimensions, the average result of the EPIC Model or EPICrate was 4.02 that could be interpreted on an effective scale. This means that in this research, the implementation of Internet Marketing at PT. Jasa Mulya Trans Gemilang through the internet consisting of Website, Social Media and Google Ads was effective.
Penelitian ini dilaksanakan di PT. Jasa Mulya Trans Gemilang, perusahaan yang bergerak dibidang layanan jasa transportasi antar jemput alamat dengan rute pekanbaru duri dumai. PT. Jasa Mulya Trans Gemilang memiliki dua buah website yang cukup baik di search engine Google, Bing dan Yahoo. PT. Jasa Mulya Trans Gemilang juga melakukan Promosi Iklan melalui Media Sosial dan Iklan Berbayar Google Ads yang sudah berjalan cukup lama.  Dan sampai saat penelitian ini dilakukan belum ada pengukuran seberapa baik tingkat Efektivitas Internet Marketing yang telah berjalan di PT. Jasa Mulya Trans Gemilang. Pengukuran Efektivitas Sebuah Program Internet Marketing sangat diperlukan untuk bahan pertimbangan dan strategi promosi yang dapat dilakukan untuk kedepanya oleh perusahaan. Dan untuk mengukur sebuah Efektivitas Pemanfaatan Internet Marketing salah satunya dapat memanfaatkan Model EPIC. Pada Model EPIC terdapat empat Variabel yang diteliti untuk mengukur efektivitas yaitu Empathy, Persuasion, Impact dan Communication. Responden dalam penelitian ini adalah masyarakat kota Pekanbaru dan sekitarnya yang memesan tiket travel dengan tujuan daerah Duri sekitarnya, dan Kota Dumai. Setelah dilaksanakan penelitian ini maka didapatkan hasil yang membuktikan bahwa tingkat efektivitas Penerapan Internet Marketing terhadap pemesanan tiket travel Pekanbaru Duri Dumai yang diukur dalam  empat Dimensi EPIC yang masing-masing bernilai sebagai berikut; emphaty bernilai 4,09, persuasion bernilai 4,11, impact bernilai 3,88, dan communication bernilai 3,99. Dari keempat Dimensi EPIC tersebut maka didapatkan hasil rata-rata Model EPIC atau EPICrate 4,02 yang dapat di interpretasikan pada skala efektif, Artinya dalam penelitian ini, Penerepaan Internet Marketing di PT. Jasa Mulya Trans Gemilang melalui internet yang terdiri dari Website, Media Sosial dan Google Ads dapat dinyatakan Efektif.
 
Publisher LPPM Universitas Abdurrab
 
Date 2021-01-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jurnal.univrab.ac.id/index.php/rabit/article/view/1531
10.36341/rabit.v6i1.1531
 
Source Rabit : Jurnal Teknologi dan Sistem Informasi Univrab; Vol 6 No 1 (2021): Januari; 14-23
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab; Vol 6 No 1 (2021): Januari; 14-23
2502-891X
2477-2062
 
Language ind
 
Relation http://jurnal.univrab.ac.id/index.php/rabit/article/view/1531/929
 
Rights Copyright (c) 2021 RABIT:Jurnal Teknologi dan Sistem Informasi Univrab
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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