Elaboration Of Sor Paradigm Using Information Transparency And Curiosity Variables Approach To Purchase Intention

Primanomics : Jurnal Ekonomi dan Bisnis

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Field Value
 
Title Elaboration Of Sor Paradigm Using Information Transparency And Curiosity Variables Approach To Purchase Intention

 
Creator Kenang, Irantha Hendrika
Alesandro, Junko
Putra, Alexander Marfin Sutanto
 
Description This study uses S-O-R theory to determine the effect of Information Transparency and Curiosity on the Purchase Intention of the Comme business. This research is a quantitative research. Primary data is collected using questionnaires. The sampling technique uses purposive sampling with a total of 100 respondents. The results showed that Information Transparency has a significant effect on Curiosity and Curiosity has a significant effect on Purchase Intention. Based on the results of this study, the Comme business is expected to be able to consider the quality and quantity of information shared on Instagram which can affect consumer affection such as curiosity and thus increase consumer purchase interest
 
Publisher Fakultas Bisnis
 
Date 2021-01-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.ubd.ac.id/index.php/PE/article/view/509
10.31253/pe.v19i1.509
 
Source Primanomics : Jurnal Ekonomi & Bisnis; Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis; 108-117
2614-6789
1412-632X
10.31253/pe.v19i1
 
Language eng
 
Relation https://jurnal.ubd.ac.id/index.php/PE/article/view/509/295
 
Rights Copyright (c) 2021 Primanomics : Jurnal Ekonomi & Bisnis
 

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