Analysis of the Effect Product Quality, Trustworthiness, Convenience, Perceptions of Usefulness and Price on Purchase Intention During the Covid Pandemic 19

Primanomics : Jurnal Ekonomi dan Bisnis

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Title Analysis of the Effect Product Quality, Trustworthiness, Convenience, Perceptions of Usefulness and Price on Purchase Intention During the Covid Pandemic 19

 
Creator Widiyanto, Gregorius
Wibowo, FX. Pudjo
 
Description This study aims to examine the effect of product quality on buying interest during the Covid 19 pandemic, trust in buying interest during the Covid 19 pandemic, ease of purchase interest during the Covid 19 pandemic, perceived usefulness of purchase interest during the Covid 19 pandemic, and prices on buying interest. The sampling method used was purposive side method, obtained a sample of 140 respondents. Methods of data analysis are using multiple linear regression, T test and F test for data processing using SPSS version 25. The results of this study prove that trust and convenience have a significant effect on buying interest during the Covid 19 pandemic, while product quality, perceived usefulness and price have no effect on purchase intention during the Covid 19 pandemic. While simultaneously have a significant effect on purchase interest in the future
 
Publisher Fakultas Bisnis
 
Date 2021-01-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.ubd.ac.id/index.php/PE/article/view/516
10.31253/pe.v19i1.516
 
Source Primanomics : Jurnal Ekonomi & Bisnis; Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis; 181-190
2614-6789
1412-632X
10.31253/pe.v19i1
 
Language eng
 
Relation https://jurnal.ubd.ac.id/index.php/PE/article/view/516/302
 
Rights Copyright (c) 2021 Primanomics : Jurnal Ekonomi & Bisnis
 

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