Customer Service Mechanism Analysis At Bank Bjb Branch Of Tangerang City

Primanomics : Jurnal Ekonomi dan Bisnis

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Field Value
Title Customer Service Mechanism Analysis At Bank Bjb Branch Of Tangerang City

Creator Gustiana, Rachmat
Mustofa, Mustofa
Nurjaman, Beby Pebri
Description This study aims to explain the service mechanism at Bank BJB, Tangerang City Branch to its customers. The research objective was to explain the service level and customer satisfaction index value of the Bank BJB Branch of Tangerang City. The research method used is quantitative method with descriptive type. To measure the level of service used Likert scale analysis and to measure customer satisfaction used customer satisfaction index analysis. The results showed that the research hypothesis can be accepted, with a service level of 70.52%, which is above the critical value of acceptance of hi potesis by 60%. The results of the customer satisfaction index analysis resulted in a value of 89.53 which was included in the service class category A class which indicated that the services provided by the Bank BJB Branch of Tangerang City were very good.
Publisher Fakultas Bisnis
Date 2021-01-04
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Primanomics : Jurnal Ekonomi & Bisnis; Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis; 126-133
Language eng
Rights Copyright (c) 2021 Primanomics : Jurnal Ekonomi & Bisnis

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