GAYA BERBELANJA DI MASA DEPAN PADA ERA INDUSTI 4.0 DALAM MENGHADAPI KEGAGALAN PASAR

JURNAL RISET MANAJEMEN DAN BISNIS (JRMB) FE-UNIAT

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Title GAYA BERBELANJA DI MASA DEPAN PADA ERA INDUSTI 4.0 DALAM MENGHADAPI KEGAGALAN PASAR
 
Creator Wati, Titi Rahma
Aisyah, Nur
 
Description Purpose-This research aims to analyze the effect of servicescapes and experiences on future shopping experiences in industrial era 4.0 as an effort to avoid market failure.
Design/methodology/approach- Research method with quantitative approach. The research sample consisted of 100 traders at the Islamic Market Center Saporete Brebes obtained using Proportionate Stratified Random Sampling.
Findings-The results showed that there is a positive and significant effect of servicescapes on efforts to avoid market failure through income redistribution; experienscapes has a positive but insignificant effect on efforts to avoid market failure through income redistribution.
Implication-The local government is required to make policies related to market implementation which are closely related to economic aspects by focusing on the orientation and shopping style of consumers in the industrial era 4.0. Future shopping styles in the industrial revolution 4.0 era must be able to combine online shop and physical shop styles. both are complementary not substitute.
Keywords:Experienscapes; Servicescapes; Shopping experience; Saporete Brebes Sunday Market
 
Publisher Economic Faculty, Attahiriyah Islamic University
 
Date 2020-10-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/465
 
Source Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT; Vol 5 No 3 (2020); 437 - 450
2581-2165
2527-7502
 
Language eng
 
Relation http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/465/244
 
Rights Copyright (c) 2020 Titi Rahma Wati, Nur Aisyah
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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