Influence of Religious Factor on the Attitudes towards the Advertisements of Family Planning

The Islamic Culture

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Field Value
 
Title Influence of Religious Factor on the Attitudes towards the Advertisements of Family Planning
 
Creator Shahzad, Muhammad
Rehman Madni, Abdul
Hassan, Ali
 
Description Television advertisements play an important to reduce the gap between population growth and contraceptives. It is evident that people who watch advertisements about family planning adopt contraceptives as compare to those people who do not watch family planning advertisements. But almost 75% of viewers from Pakistan have shown negative attitudes towards the advertisements for the use of contraceptives. Contraceptives are adopted all over the globe where these family planning campaigns are watched and help to minimize and lower the knowledge gap about the use of different contraceptives. The major purpose of this research work was to see the impact of religious factors on attitudes and behavior towards the use of contraceptives. The cross-sectional study research was implied for this purpose and data was collected from 525 persons of different cities in Pakistan. Snowball sampling technique was used for this study through a personal administrated method, knowing the findings and testing the hypothesis in this study researcher used (PLS-SEM) partial least square structure equation modeling for this purpose. This research study shows that religious beliefs have a greater influence on the attitudes & behavior toward advertisements, while the
 
Publisher Sheikh Zayed Islamic Centre, University of Karachi
 
Date 2021-01-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://theislamicculture.com/index.php/tis/article/view/732
 
Source The Islamic Culture "As-Saqafat-ul Islamia" الثقافة الإسلامية - Research Journal - Sheikh Zayed Islamic Centre, University of Karachi; Vol 44 (2020): The Islamic Culture
2663-1709
1813-775X
 
Language eng
 
Relation http://theislamicculture.com/index.php/tis/article/view/732/577
 
Rights Copyright (c) 2021 The Islamic Culture "As-Saqafat-ul Islamia" الثقافة الإسلامية - Research Journal - Sheikh Zayed Islamic Centre, University of Karachi
 

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