Analisa Desain Kemasan Stik Sukun (Artocarpus Altili) Menggunakan Metode Value Engineering

Jurnal Teknik

View Publication Info
 
 
Field Value
 
Title Analisa Desain Kemasan Stik Sukun (Artocarpus Altili) Menggunakan Metode Value Engineering
 
Creator Iswahyuni, Anisha Dian
 
Subject Value Engineering
FAST
Packaging Design
 
Description The packaging design of a product is a special attraction for consumers. The right design would be able to increase sales of a product. The purpose of this research is to get the best packaging by designing or creating a packaging concept according to the needs and desires of consumers based on the packaging analysis used. The packaging development method is carried out with a product development approach and value engineering by improving performance based on consumer desires using the FAST method (Function Analysis System Technique). Based on the results of the identification of consumer needs, the testing phase, and the selection of alternative packaging development concepts to the concept analysis, the final product for the selected breadfruit stick packaging is a custom packaging printing made of solid aluminum foil pouch, with the custom size of 14x23cm, printed sticker, full printed design, net size 100-200 grams, packaging basic color of gold, original flavor variant, the price ranges from Rp. 10,000 to Rp. 20,000, using a seal (sealer) and having PIRT and Halal certification. With the proposed packaging, it is hoped that the sales of breadfruit stick products would be increased.
 
Publisher Universitas Negeri Gorontalo
 
Date 2020-12-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jt.ft.ung.ac.id/index.php/jt/article/view/108
10.37031/jt.v18i2.108
 
Source Jurnal Teknik; Vol 18 No 2 (2020): Jurnal Teknik; 159-170
2715-7660
1693-6191
 
Language eng
 
Relation https://jt.ft.ung.ac.id/index.php/jt/article/view/108/54
 
Rights Copyright (c) 2020 Anisha Dian Iswahyuni (Author)
https://creativecommons.org/licenses/by-sa/4.0
 

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