EXAMINING COMMUNICATION MEDIATION MODEL ON YOUTH ONLINE POLITICAL ENGAGEMENT

Profetik: Jurnal Komunikasi

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Field Value
 
Title EXAMINING COMMUNICATION MEDIATION MODEL ON YOUTH ONLINE POLITICAL ENGAGEMENT
 
Creator Azis, Hasbullah
Pawito, Pawito
Satyawan, Agung
 
Subject Communication Mediation Model, New Media, Political Engagement
 
Description Using a communication mediation model, the present study tested the influencing factor of social media utilization on the political engagement on social media. Through O-S-O-R model proposed by McLeod, Kosicki, and McLeod, this study tested the correlation between pre-exposure (motivation) – Stimulus (media social use) – post-exposure orientation (political efficacy) – Response (political engagement) in the context of Chinese youth of Singkawang. By analyzing the Pearson correlation and linear regression of 125 respondents collected through a questionnaire, this model resulted in several findings, for example, motivation had a relationship with the use of social media for political information purposes where social utility motives had a more significant effect than other motives. The use of political information media had an influence on an individual's internal and collective efficacy rather than external efficacy. Political efficacy generated by the use of social media had an influence on the political engagement of Singkawang Chinese youth even though external efficacy was deemed a negative predictor of political engagement.
 
Publisher Universitas Islam Negeri Sunan Kalijaga Yogyakarta
 
Contributor
 
Date 2020-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.uin-suka.ac.id/isoshum/profetik/article/view/1841
10.14421/pjk.v13i2.1841
 
Source Profetik: Jurnal Komunikasi; Vol 13, No 2 (2020); 340-355
2549-0168
1979-2522
 
Language eng
 
Relation http://ejournal.uin-suka.ac.id/isoshum/profetik/article/view/1841/1464
 
Rights Copyright (c) 2020 Profetik: Jurnal Komunikasi
 

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