Money Politic vs Political Marketing: (Case Study: Legislative Election of the Pringsewu District Legislative Council Members for the 2019-2024 Period)

Jurnal Bina Praja: Journal of Home Affairs Governance

View Publication Info
 
 
Field Value
 
Title Money Politic vs Political Marketing: (Case Study: Legislative Election of the Pringsewu District Legislative Council Members for the 2019-2024 Period)
Money Politic VS Political Marketing: Studi Kasus: Pemilihan Anggota Legislatif DPRD Kabupaten Pringsewu Periode 2019-2024
 
Creator Utami, Bernadhita Herindri Samodera
Herinanto, Dwi
Gumanti, Miswan
Purwanto, Bambang
 
Subject money politic, political marketing, pemilihan legislatif
Keywords: money politic, political marketing, legislative elections
 
Description The meaning of "sovereignty is in the hands of people" namely that people have sovereignty, responsibilities, rights, and participatory political obligations to democratically elect a leader who can form a government to take care of and serve all levels of society, as well as electing people's representatives to oversee the running of the government. However, the phenomena that occur are democratic parties, presidential elections, elections, and legislative elections are always colored by systemic money politics. This research using the quantitative method. Primary data were obtained by survey. The writer then describes the public opinion about the Pringsewu District Legislative Council Members' election for the 2019-2024 period on political marketing and money politics. The results showed that 40.37% of voters gave support to legislative candidates for reasons of money.
Makna dari “kedaulatan berada di tangan rakyat” yaitu bahwa rakyat memiliki kedaulatan, tanggung jawab, hak, dan kewajiban politik yang partisipatif untuk secara demokratis memilih pemimpin yang dapat membentuk pemerintahan guna mengurus dan melayani seluruh lapisan masyarakat, serta memilih wakil rakyat untuk mengawasi jalannya pemerintahan. Namun demikian, fenomena yang terjadi adalah pesta demokrasi, pilpres, pilkada maupun pemilihan anggota legislatif selalu diwarnai dengan money politic yang sistemik. Ada dua hal yang menjadi tujuan penelitian ini yakni untuk mengukur seberapa besar pengaruh political marketing terhadap hasil perolehan suara calon legislatif DPRD Kabupaten Pringsewu Periode 2019-2024 serta  untuk mengukur seberapa besar pengaruh money politic terhadap hasil perolehan suara calon legislatif DPRD Kabupaten Pringsewu Periode 2019-2024. Hasilnya, 14,82% responden mengaku menerima amplop berisi uang pada masa kampanye dan sebanyak 20,74% responden menerima nominal > Rp 200.000.
 
Publisher Research and Development Agency Ministry of Home Affairs
 
Date 2020-12-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://jurnal.kemendagri.go.id/index.php/jbp/article/view/719
10.21787/jbp.12.2020.125-136
 
Source Jurnal Bina Praja: Journal of Home Affairs Governance; Vol 12 No 2 (2020): Pemilihan Kepala Daerah; 125-136
Jurnal Bina Praja: Journal of Home Affairs Governance; Vol. 12 No. 2 (2020): Local Election; 125-136
2503-3360
2085-4323
 
Language eng
 
Relation http://jurnal.kemendagri.go.id/index.php/jbp/article/view/719/433
 
Rights Copyright (c) 2020 The Author(s)
https://creativecommons.org/licenses/by-nc-sa/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library