Status and Conspicuous consumption: Understanding consumers’ Psyche. Reference to luxury car brands

Asian Journal of Interdisciplinary Research

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Field Value
Title Status and Conspicuous consumption: Understanding consumers’ Psyche. Reference to luxury car brands
Creator M.M, Tharaka Punchibandara
W.M.C.B., Wanninayake
D.A.T., Kumari
Subject Branding
Conspicuous Consumption
New Luxury
Description In this study, researcher is trying to investigate whether status and conspicuousness are two different constructs in measuring brand prestige utilizing new luxury market as a reference point. In other words, the attempt will determine if consumers can differentiate between the perceived status and perceived conspicuousness of the brands in product category (luxury car brands) selected in the Sri Lankan context. According to many research studies, revealed some of the evidence that these two dimensions are distinct constructs, nevertheless this was limiting in terms of the sample used (students), the methodology (confirmatory factor analysis only), the scope of the product categories and the context of the study conducted (Western countries). The current study is an extension to O’Cass and Frost (2004) study by using the real consumers as a sample (300 respondence). Exploratory factor analysis was performed among nine brands of luxury and semi luxury car brands in Sri Lankan context.
Publisher IOR PRESS
Date 2020-12-25
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Asian Journal of Interdisciplinary Research; Vol. 4 No. 1 (2021): Volume 4 Issue 1 Year 2021; 01-10
Language eng
Rights Copyright (c) 2020 Tharaka Punchibandara M.M, Wanninayake W.M.C.B., Kumari D.A.T.

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