Potential impact of creative infusion on perceptions and behaviors of visitors: theory and evidence from tourism

JPBReview e-ISSN: 2525-3654

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Title Potential impact of creative infusion on perceptions and behaviors of visitors: theory and evidence from tourism
 
Creator Kunt, Sinem
Gulcan, Bilgehan
 
Subject Inoculation theory; Creative infusion; Destination marketing; Tangible cultural heritage; Seven Churches
 
Description This study aims to synthesize creative infusion with the theory of inoculation. It is sought to reveal the potential impact of this synthesis’ application on the perceptions and behaviors of visitors. Relationships among variables are assessed using Solomon Four Group and Factorial Modeling based on experimental designs. The data are gathered from tourists (n = 451) at the Seven Churches sites (Ephesus, Smyrna, Pergamum, Sardis, Philadelphia, Thyatira and Laodicea) in Turkey. Model results indicate that perceived creative infusion has a significant impact on revisits and recommendations. This is the first study which examines the relationship between perception and behavior by synthesizing creative infusion with inoculation theory in the tourism literature. Furthermore, it is a new contribution to the tourism literature through its revealing that inoculation theory also works in synthesis with creative infusion in the field of destination marketing as previously shown in such fields as behavioral science, communication, marketing and social psychology.
 
Publisher Conselho Nacional de Pesquisa e Pos-Graduacao em Direito - CONPEDI
 
Contributor
 
Date 2021-01-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://openaccessojs.com/JBReview/article/view/198
10.26668/businessreview/2021.v6i1.198
 
Source International Journal of Professional Business Review; Vol 6, No 1 (2021): Continuous publication - JANUARY/DECEMBER (EARLY VIEW); e198
International Journal of Professional Business Review; Vol 6, No 1 (2021): Continuous publication - JANUARY/DECEMBER (EARLY VIEW); e198
2525-3654
2525-3654
 
Language eng
 
Relation http://openaccessojs.com/JBReview/article/view/198/pdf
http://openaccessojs.com/JBReview/article/downloadSuppFile/198/21
http://openaccessojs.com/JBReview/article/downloadSuppFile/198/22
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