Communication Strategy Development of LPP TVRI in Implementing Nawacita and Sustainable Development Goals

Mediator: Jurnal Komunikasi

View Publication Info
Field Value
Title Communication Strategy Development of LPP TVRI in Implementing Nawacita and Sustainable Development Goals
Creator Ramadhani, Rizky Wulan
Rakhman, Fajar Rizali
Prihantoro, Edy
Subject Komunikasi Pembangunan, Mass Media
Nawacita, SDGs, Development Communication Strategies, TVRI
Description Indonesia signed the Sustainable Development Goals (SDGs) in 2015. Joko Widodo and Jusuf Kalla proposed Nawacita as a national development goal that must be achieved. Nawacita and SDGs have similarities that involve mass media. TVRI has an extensive network to implement Nawacita and SDGs through a development communication strategy as communication planning and communication management in disseminating messages to invite the community to be involved in development. This study aims to determine the development communication strategy of TVRI in implementing Nawacita and SDGs. Qualitative research methods by conducting interviews and documentation of various sources. From the research results it is known that the media can help to implement Nawacita and SDGs. In this case, TVRI as media that participates in helping the success of the government's role in implementing Nawacita and SDGs in Indonesia using development communication strategies, namely: media-based strategy by using national and local stations, Monitor magazine, new media (website, Instagram @tvrinasional, Twitter @TVRINasional, Facebook TVRI Nasional, Youtube TVRI Nasional and the TVRI Klik application), instructional design strategies (internal and external training), participatory strategies (audience journalism and institutional visits) and marketing strategies (programs and collaborations) that are tailored to the values of Nawacita and SDGs
Publisher Pusat Penerbitan Universitas (P2U) LPPM Unisba
Date 2020-12-26
Type info:eu-repo/semantics/article

Format application/pdf
Source Mediator: Jurnal Komunikasi; Vol 13, No 2 (2020): (Accredited Sinta 3); 263-277
MediaTor (Jurnal Komunikasi); Vol 13, No 2 (2020): (Accredited Sinta 3); 263-277
Language eng
Rights Copyright (c) 2020 Mediator: Jurnal Komunikasi

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us


Copyright © 2015-2018 Simon Fraser University Library