AN OVERVIEW OF THE PERSPECTIVE OF THE DRAGONFLY EFFECT IN THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY IN DIGITAL MEDIA (CASE STUDY OF PT TIP TOP SUPERMARKET’S CSR PROGRAM)

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Title AN OVERVIEW OF THE PERSPECTIVE OF THE DRAGONFLY EFFECT IN THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY IN DIGITAL MEDIA (CASE STUDY OF PT TIP TOP SUPERMARKET’S CSR PROGRAM)
 
Creator Wicaksono, Raden Mas Try Ananto Djoko
 
Description The aim of the research is to analyze the application of corporate social responsibility on social media in PT Tip Top. The usage of social media in corporate social responsibility activities allows the creation of an interactive dialogue that is horizontal between the company and stakeholders. The research uses qualitative research methods with a case study approach. The author uses research design ‘holistic single case’. This research uses three sources of evidence including direct observation, document analysis, and literature review. This research indicates that the CSR program on online media at PT Tip Top leads to the concept of corporate social marketing.Keywords: corporate social responsibility; implementation corporate social responsibility; social media; digital media
 
Publisher Sekolah Tinggi Ilmu Ekonomi Sultan Agung
 
Contributor
 
Date 2020-12-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://financial.ac.id/index.php/financial/article/view/155
10.37403/financial.v6i2.155
 
Source FINANCIAL: JURNAL AKUNTANSI; Vol 6, No 2 (2020): Desember; 117-132
JURNAL AKUNTANSI FINANCEIAL STIE SULTAN AGUNG; Vol 6, No 2 (2020): Desember; 117-132
2686-2581
2502-4574
 
Language ind
 
Relation https://financial.ac.id/index.php/financial/article/view/155/pdf
 
Rights Copyright (c) 2020 FINANCIAL: JURNAL AKUNTANSI
https://creativecommons.org/licenses/by-nc-nd/4.0
 

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