Visual Merchandising Elements: Drivers Of Retail Strategies?

Journal of Applied Business Research (JABR)

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Field Value
Title Visual Merchandising Elements: Drivers Of Retail Strategies?
Creator Cant, Michael Colin
Wiid, Johannes Arnoldes
Subject Apparel
Visual Merchandising
Retail Strategy
Store Design
Store Planning
Key Elements
Store Atmosphere
Description Visual merchandising has increasingly become important in retailing especially with more and more customers opting to go online. This study focused on the consumer in order to obtain a better understanding of the visual merchandising elements that impact on visual merchandising in the South African apparel retail industry. The primary research objective was to identify visual merchandising elements from a retailers and consumers perspective in order to drive more focused retail strategies in store design and planning in the apparel market. This research study followed a mixed-methods approach. The value of the research study lies in its contribution to the development of strategic visual merchandising elements that can be used in the retail strategies of apparel retailers. Incorporating visual merchandising elements can improve visual merchandising proficiency and thus have greater impact on store design and layout, as well as when designing and planning new stores.
Publisher Clute Institute
Date 2020-09-01
Type info:eu-repo/semantics/article
Format application/pdf
Source Journal of Applied Business Research (JABR); Vol. 36 No. 5 (2020); 197-204
Language eng

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