Technological Advancements in E-Commerce and Customer Relationship Management

International Journal of Engineering and Management Research

View Publication Info
 
 
Field Value
 
Title Technological Advancements in E-Commerce and Customer Relationship Management
 
Creator A. Dhanalakshmi
Xu Hui
Roopini. R
R. Supriya
 
Subject Evolution of E-Commerce
CRM Initiatives
E-Commerce Companies
E-Commerce Platforms
Service Providers
Software
Tools used in E-Commerce
 
Description In the recent past, for any business to be successful it is essential to acquire, serve and retain customers. The number of users of commercial purposes has led to increased demand for E-Commerce in the global market. There has been a remarkable progress in E-Commerce due to globalization and technological advancements which led to sustainable quantum of business at affordable price. Technologies used in E-Commerce includes: Augmented Reality: The Future of E-Commerce Stores, Artificial Intelligence: Improving E-Commerce services and Optimizing Customer Experience, Voice Search, Chatbot, Blockchain Technology: A Faster, Safer and More Transparent used as E-Commerce Payment System, Security and Supply chain management. This paper focuses on the evolution of E-Commerce, development of CRM initiatives, leading E-Commerce companies, technological advancement in E-Commerce: E-Commerce platforms and service providers; software and tools used in E-Commerce and recent trends in E-Commerce and CRM in streamlining the CRM process thereby minimizing the cost of CRM.
 
Publisher Vandana Publications
 
Date 2020-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.ijemr.net/ojs/index.php/ojs/article/view/647
10.31033/ijemr.10.6.2
 
Source International Journal of Engineering and Management Research; Vol. 10 No. 6 (2020): December Issue; 9-20
2250-0758
2394-6962
 
Language eng
 
Relation https://www.ijemr.net/ojs/index.php/ojs/article/view/647/773
 
Rights Copyright (c) 2020 International Journal of Engineering and Management Research
https://creativecommons.org/licenses/by-nc-nd/4.0
 

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