"What drives one to buy on impulse?" A qualitative study with a Portuguese sample

CBR - Consumer Behavior Review

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Field Value
 
Title "What drives one to buy on impulse?" A qualitative study with a Portuguese sample
 
Creator Lins, Samuel
Marques, Maria
Aquino, Sibele Dias
 
Subject Comportamento do Consumidor
Impulse buying; Consumer behaviour; Buying intention
 
Description The present study aimed to identify the main factors that lead people to buy impulsively. 925 Portuguese participated, with an average age of 27.02 years (SD = 10.73), who answered a questionnaire online. Participants were asked to answer the question "What makes you buy on impulse?" The data were analysed through content analysis, and the responses were grouped into seven categories: (1) Internal factors, (2) Monetary value, (3) Product characteristics, (4) Situational factors, (5) Type of products, (6) Early involvement, and (7) Social value. Internal factors and Monetary value were highlighted as the main factors that lead to impulse buying. The results showed consistency with previous studies.
 
Publisher Universidade Federal de Pernambuco
 
Contributor
 
Date 2020-12-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo Avaliado pelos Pares
Pesquisa qualitativa
 
Format application/pdf
 
Identifier https://periodicos.ufpe.br/revistas/cbr/article/view/244662
10.51359/2526-7884.2021.244662
 
Source CBR - Consumer Behavior Review; v. 5, n. 1 (2021): janeiro-abril; 17-30
2526-7884
 
Language por
 
Relation https://periodicos.ufpe.br/revistas/cbr/article/view/244662/37451
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Rights Direitos autorais 2020 CBR - Consumer Behavior Review
http://creativecommons.org/licenses/by/4.0
 

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