Public Understanding of Tourism Communication in the Coastal Region of Southeast Sulawesi

Indonesian Journal of Social and Environmental Issues (IJSEI)

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Title Public Understanding of Tourism Communication in the Coastal Region of Southeast Sulawesi
Creator Harnina Ridwan
Marsuki Iswandi
Jamaluddin Hos
Muh. Najib Husain
Subject Coastal Areas
Tourism Communication
Masyarakat, Komunikasi Pariwisata, Wilayah Pesisir,
Description Known as a coastal area, Southeast Sulawesi saving potential coastal tourism oriented by local community but has not been utilized fully, because people in coastal areas do not have financial capacity and expertise to manage or involved in nature-based tourism activities directly. Research was done by qualitative approach to describe, formulate and analyze phenomenon of tourism communications in coastal areas of Southeast Sulawesi. Location of research was done in Southeast Sulawesi province in 2019 on coastal of Pantai Toronipa, coastal of Pantai Nirvana, and the coastal of Pantai Nambo. Research’s Informants consisted of local community, business tourism services, and tourism activist groups. Data collection techniques done by observation, in-depth interviews, and documentation. The research’s results showed the coastal area in Southeast Sulawesi has been formed the society’s understandings of tourism by itself. There are three groups of society, First group are the ordinary people who understand that tourism only a part of recreation, leisurely stroll, traveling, etc; The second group also consists of (a) intelligent tourism consumer group, and (b) the group of exploration and exploitation destinations for business purposes. The third group are group of activists who know the tourism significantly, provide guidance destinations, human resources and traditional institutions to strength community substance as excellence destinations sustainably.
   Known as an area that has a coastal region, Southeast Sulawesi holds the potential to be utilized optimally. One of the potentials being developed by the Southeast Sulawesi government today is the potential for tourism in coastal region that include foreign exchange through tourist visits. Coastal region tourism development efforts oriented to the local community is still minimal. This is because the coastal region communities do not yet have the financial capacity and quality expertise to manage or be directly involved in nature-based tourism activities.
This research was conducted in Southeast Sulawesi. This type of research is qualitative research, a form of research aimed at describing, formulating and analyzing phenomena related to tourism communication problems in coastal regions.
The theory of social phenomenology of Alfred Schutz very in tune with the findings that the formation of public understanding activists, intelligent community and the general public in social action in carrying out social actions in their environment using tools from their stock of knowledge, when they make connections with the people around them. 
         The results showed that the coastal regions in Southeast Sulawesi has been formed understandings of community on tourism. The community does not realize that they have formed independently based on their stock of basic knowledge of the substance of tourism. The formation of this community shows that there are three parts of community that consists of ordinary society, they usually seeing tourism as part of recreation, sightseeing, leisure and so on, this group is a consumptive group, apathetic and even a destructive group. The second group is those who actually understand the meaning of tourism, this group also consists of two groups, those are (a) intelligent tourism consumer group, they consist of domestic tourists and international tourists. They are a group of consumers, but critical to tourism, (b) those who conduct exploration and exploitation of the destinations for business purposes. The third group is the group of activists who know the significouldce of tourism, and to provide guidance to the destination, HR and traditional institutions to strengthen the substance of community as a destination of excellence in sustainable or quest.
Keyword: Community, Tourism Communication, Coastal Region
Publisher Literacy Instiitute
Date 2020-12-05
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Indonesian Journal of Social and Environmental Issues (IJSEI); Vol. 1 No. 3 (2020): December; 199-205
Language eng
Rights Copyright (c) 2020 Harnina Ridwan, Marsuki Iswandi, Jamaluddin Hos, Muh. Najib Husain

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