The impact of TV content on audience’ perception of materialism

International Journal of Linguistics, Literature and Culture

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Field Value
Title The impact of TV content on audience’ perception of materialism
Creator Muneer, Saba
Munir, Samara
Subject audience perception
materialistic perception
TV advertisements
TV shows
Description The researcher’s intent in the study is to explore television as a cause of materialism. The objective of this study pertains to explore the Impact of TV content (dramas, movies, talk shows, morning shows, awards shows, political shows, comedy shows, TV ads) on the audience’s perception of materialism. The study has been conducted on the citizens of Lahore. The results show a positive relationship between television watching and perceived materialism. Heavy exposure to TV watching increases materialism and has been found to have a significant effect on viewers’ materialistic perception. The purpose of the study is to make significant contributions to the field of research.
Publisher Scientific and Literature Open Access Publishing
Date 2020-05-13
Type info:eu-repo/semantics/article
Format application/pdf
Source International journal of linguistics, literature and culture; Vol. 6 No. 4 (2020): Special Issue in International Association for Technology, Education and Language Studies (IATELS); 62-75
Language eng
Rights Copyright (c) 2020 International journal of linguistics, literature and culture

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