Ideology behind character value discourse in a balinese pop song

International Journal of Linguistics, Literature and Culture

View Publication Info
 
 
Field Value
 
Title Ideology behind character value discourse in a balinese pop song
 
Creator Marheni, Komang Sri
Kumbara, A. A. Ngurah Anom
Wiasti, Ni Made
Liando, Mayske Rinny
 
Subject ajeg Bali
Balinese pop song
cultural industry
discourse character value
ideology
 
Description The research aims to uncover the ideology behind a discourse of character values in a Balinese pop song on the mass culture industry. The method used is qualitative-interpretative with a critical discourse analysis approach and semi-logical theory. Based on this approach, the study found four dominant ideology behind the discourse of character values in Balinese pop song, religious ideology, ajeg Bali or Bali stability, capitalism, and mass media. These four ideologies are driven by varying powers but are tied into the network of production as the growing industrialization of Balinese pop songs. The ideology puts the discourse of character values in a Balinese pop song as part of the mass-oriented culture industry. The implication, the discourse of character values arose drowned in Balinese pop songs as it followed the market demand.
 
Publisher Scientific and Literature Open Access Publishing
 
Date 2020-01-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://sloap.org/journals/index.php/ijllc/article/view/821
10.21744/ijllc.v6n1.821
 
Source International journal of linguistics, literature and culture; Vol. 6 No. 1: January 2020; 42-50
2455-8028
 
Language eng
 
Relation http://sloap.org/journals/index.php/ijllc/article/view/821/1334
 
Rights Copyright (c) 2020 International journal of linguistics, literature and culture
 

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