Food trails: Its relationship with halal food & creating experience among visitors

Borneo International Journal

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Field Value
Title Food trails: Its relationship with halal food & creating experience among visitors
Creator Md. Hasim, Ahmad Khairuman Bin
Johari, Mohd Hasrul Yushairi
Darson, Mohamad Daim
Adanan, Akmal
Ahmad Nazari, Zamzuri
Description Food trail is one of the tools for tourists’ destination developers and marketers to promote and attract tourists as well as visitors to that particular destination. Created to become an established food destination, food trails are an effective illustration of the depth of local food product. However, it is also crucial to acknowledge the relevance between a food trail towards the awareness of halal food and creating experience among tourists and visitors. As food tourism expands to become an important element in tourism sub-sector, its relationship with any supporting elements should be equally put in priority. And as a multibillion market business globally, halal food should be analyzed it terms of its relationship with food trails. Similarly, the understanding of experiences in food trails should be recognized in order to fulfill the specific needs of tourists and visitors towards food trails and its attraction.
Publisher Majmuah Enterprise
Date 2020-12-11
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Borneo International Journal eISSN 2636-9826; Vol 3 No 2 (2020): December; 14-18
Language eng
Rights Copyright (c) 2020 Borneo International Journal eISSN 2636-9826

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