STRATEGI KERJASAMA SISTER CITY KOTA BANDUNG DENGAN PETALING JAYA DI BIDANG EKONOMI PERDAGANGAN

Jurnal Caraka Prabu

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Title STRATEGI KERJASAMA SISTER CITY KOTA BANDUNG DENGAN PETALING JAYA DI BIDANG EKONOMI PERDAGANGAN
 
Creator Anggia, Gia
Rohayatin, Titin
Fauzi, Lukman Munawar
 
Description The City of Bandung and Petaling Jaya have collaborated with Sister City in the trade economy sector starting from 2012 and continuing in 2015. MSMEs in Bandung still have many problems running their business and MSMEs are still having difficulty developing. Descriptive research with a qualitative approach. Techniques based on primary data (interviews and observations), as well as secondary data (literature study). The results of the research on the collaboration strategy of Sister City Bandung City with Petaling Jaya in the economic sector can be said to be not optimal. This can be seen, the lack of awareness of the apparatus' resources towards mastery of English, the apparatus has not realized that language acquisition can improve the quality of employee performance in a collaboration strategy between Sister City and Petaling Jaya in the trade economy sector in the field of MSME products in Bandung City. The two Bandung City Governments do not have a specific strategy to overcome the threats associated with Sister City with Petaling Jaya in the trade economy, the three strategies of cooperation through promotional activities in Petaling Jaya.
Kota Bandung dengan Petaling Jaya melakukan Kerjasama Sister City pada bidang ekonomi perdagangan yang dimulai dari tahun 2012 dan berlanjut 2015. UMKM yang ada di Kota Bandung masih banyak mendapatkan permasalahan dalam menjalankan bisnisnya dan UMKM masih sulit berkembang. Penelitian deskritif dengan pendekatan kualitatif. Teknik pengumpulan melalui pengumpulan data primer (wawancara dan observasi), serta pengumpulan data sekunder (studi kepustakaan). Hasil penelitian strategi kerjasama Sister City Kota Bandung dengan Petaling Jaya di bidang ekonomi perdagangan dapat dikatakan belum optimal. Hal itu terlihat, kurangnya kesadaran dari sumber daya aparatur terhadap penguasaan Bahasa Inggris, aparatur belum menyadari bahwa penguasaan bahasa dapat meningkatkan kualitas kinerja pegawai dalam sebuah strategi kerjasama Sister City dengan Petaling Jaya di bidang ekonomi perdagangan khususnya dalam mempromosikan produk-produk UMKM Kota Bandung. Kedua Pemerintah Kota Bandung tidak mempunyai strategi khusus untuk mengatasi ancaman yang dihadapi mengenai kerjasama Sister City dengan petaling Jaya di bidang ekonomi perdagangan, ketiga strategi kerjasama melalui kolaborasi dalam kegiatan promosi di Petaling Jaya.
 
Publisher Universitas Jenderal Ahmad Yani
 
Date 2020-12-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.fisip.unjani.ac.id/index.php/jurnal-caraka-prabu/article/view/286
10.36859/jcp.v4i2.286
 
Source Jurnal Caraka Prabu; Vol 4 No 2 (2020): Jurnal Caraka Prabu; 175-196
2746-4741
2597-4890
10.36859/jcp.v4i2
 
Language ind
 
Relation http://ejournal.fisip.unjani.ac.id/index.php/jurnal-caraka-prabu/article/view/286/155
 
Rights Copyright (c) 2020 Jurnal Caraka Prabu
http://creativecommons.org/licenses/by-nc/4.0
 

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