Slogan Of “Uhamka Lebih Utama” Effects On Brand Awareness For Senior High School Students

Agregat: Jurnal Ekonomi dan Bisnis

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Field Value
 
Title Slogan Of “Uhamka Lebih Utama” Effects On Brand Awareness For Senior High School Students
 
Creator Supendi, Moh
Hidayati, Mutiara
 
Subject slogan, brand awareness, West Jakarta
 
Description This study aims to reveal the effect of the slogan on brand awareness towards University of Muhammadiyah Prof. DR. HAMKAfor high school students in DKI Jakarta. The subjects for this study were all students in high schools located in Jakarta. Cluster Sampling is used to take 100 students as samples, taken from 5 schools located in 5 different regions in Jakarta, namely East Jakarta, West Jakarta, South Jakarta, North Jakarta, and Central Jakarta. In addition, this study uses descriptive quantitative associative methods. The results of this study imply that University of Muhammadiyah Prof. DR. HAMKA has a positive and significant influence on brand awareness for high school students in DKI Jakarta.
 
Publisher Universitas Muhammadiyah Prof. DR HAMKA.
 
Date 2020-07-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.uhamka.ac.id/index.php/agregat/article/view/5209
10.22236/agregat_vol4/is1pp25-43
 
Source Agregat: Jurnal Ekonomi dan Bisnis; Vol. 4 No. 1 (2020); 25-43
2549-7243
2549-5658
10.22236/agregat_vol4/is1
 
Language eng
 
Relation https://journal.uhamka.ac.id/index.php/agregat/article/view/5209/1888
 
Rights Copyright (c) 2020 Agregat: Jurnal Ekonomi dan Bisnis
 

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