The Effect of Halal Labels on Purchasing Decisions for Wardah Cosmetics of Students Islamic Building School of Jagad 'Alimussirry

Journal Intellectual Sufism Research (JISR)

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Title The Effect of Halal Labels on Purchasing Decisions for Wardah Cosmetics of Students Islamic Building School of Jagad 'Alimussirry
 
Creator Mukharromah, Gabrielle Lailatul
Rahmatika, Resty
 
Description Abstract. The purpose of this study was to determine the effect of the halal label on purchasing decisions for students of the Jagad 'Alimussirry Islamic Boarding School. The research method used is quantitative research. The sample in this study were 47 respondents, using a purposive sampling technique. The data analysis used is simple linear regression. The results showed that the halal label variable had a significant effect on the purchasing decision for Wardah cosmetics with a significant value of 0.000. The contribution of the independent variable, namely the halal label, affects the dependent variable, namely the purchase decision by 39.3%. While the remaining 60.7% is influenced by other variables not examined in this study.
 
Publisher http://jagadalimussirry.com/
 
Date 2020-11-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://jurnal.jagadalimussirry.com/index.php/jisr/article/view/93
10.52032/jisr.v3i1.93
 
Source Journal Intellectual Sufism Research (JISR); Vol 3 No 1 (2020): Journal Intellectual Sufism Research (JISR); 83 - 86
Journal Intellectual Sufism Research (JISR); Vol 3 No 1 (2020): Journal Intellectual Sufism Research (JISR); 83 - 86
2622-2175
2621-0592
10.52032/jisr.v3i1
 
Language eng
 
Relation https://jurnal.jagadalimussirry.com/index.php/jisr/article/view/93/48
 
Rights Copyright (c) 2020 Journal Intellectual Sufism Research (JISR)
 

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