Business English and Business French:a comparative analysis of teaching strategies and firms' needs.

International Journal of Language, Translation and Intercultural Communication

View Publication Info
 
 
Field Value
 
Title Business English and Business French:a comparative analysis of teaching strategies and firms' needs.
 
Creator BENZO, VERONICA
DI GREGORIO, GIUSEPPINA
 
Subject
Business languages, ESP (English for Specific Purposes), FOS (Français sur Objectifs Spécifiques)
 
Description Following T. Dudley-Evans’ suggestions, in order to analyse languages for specific purposes, it is possible to argue that present teaching experience is characterized by certain common aspects, such as teachers’ insufficient extra-linguistic knowledge; lack of adequate teaching materials; learners’ different levels of linguistic competence and lack of motivation. Futhermore, Business Languages imply an additional aspect to be investigated, a sort of ‘side effect’: rapid changes in the market determine a necessity, that of naming new features and conditions, hence the question of word-formation and transparency arises. Moving from an analysis of language curricula at the University of Catania, Department of Business Economics, this paper will seek to explore adopted teaching methods in order to point out the importance of integrating language and content, as stated by Fortanet-Gómez and Räisänen. The study’s diachronic and synchronic evaluation of the applied approaches will lead to suggestions in the design of modules, taking into account the role played by both Business English and Business French, in terms of teaching implications and job opportunities. The main aim is to provide a potential answer to the following question: To what extent are companies aware of the need to invest in languages, intercultural and interpreting skills, and the management of linguistic diversity? 
 
Publisher Department of Translation and Interpreting, University of Ioannina
 
Contributor
 
Date 2016-06-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier https://ejournals.epublishing.ekt.gr/index.php/latic/article/view/10340
10.12681/ijltic.10340
 
Source International Journal of Language, Translation and Intercultural Communication; Vol 4, No 1 (2016): Special Issue: Foreign Language Teaching in Tertiary Education: Economy and Foreign Languages; 78-88
International Journal of Language, Translation and Intercultural Communication; Vol 4, No 1 (2016): Special Issue: Foreign Language Teaching in Tertiary Education: Economy and Foreign Languages; 78-88
2241-7214
2241-4304
 
Language eng
 
Relation https://ejournals.epublishing.ekt.gr/index.php/latic/article/view/10340/10444
 
Coverage


 
Rights Copyright (c) 2016 VERONICA BENZO, GIUSEPPINA DI GREGORIO
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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