Pengaruh Kualitas Jasa dan Keputusan Konsumen Terhadap Loyalitas Konsumen Pada PT Sekawan Jaya Lestari

Journal of Business and Economics Research (JBE)

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Field Value
 
Title Pengaruh Kualitas Jasa dan Keputusan Konsumen Terhadap Loyalitas Konsumen Pada PT Sekawan Jaya Lestari
 
Creator Affan, Muhamad
Muhajirin, Muhajirin
 
Description Services are a part of human needs that are very much needed by humans, for now the service sector provides a good contribution to economic growth both nationally and internationally. This study aims to determine the effect of service and consumer decisions on consumer loyalty at PT Sekawan Jaya Lestari Kota Bima. The sample used was 96 respondents. This type of research is associative with a quantitative approach. The technique of using data uses a questionnaire. Methods of data using simple random sampling method. The data analysis technique used validity test, reliability test, multiple regression analysis, and significant test. The results of this research indicate that: 1. There is an effect of service quality on consumer loyalty at PT Sekawan Jaya Lestari. 2. the influence of consumer decisions on consumer loyalty at PT Sekawan Jaya Lestari. 3. The influence of service quality and consumer decisions on consumer loyalty at PT Sekawan Jaya Lestari.
 
Publisher Forum Kerjasama Pendidikan Tinggi (FKPT)
 
Date 2020-10-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejurnal.seminar-id.com/index.php/jbe/article/view/435
 
Source Journal of Business and Economics Research (JBE); Vol 1 No 3 (2020): Oktober 2020; 226-232
2716-4128
 
Language eng
 
Relation https://ejurnal.seminar-id.com/index.php/jbe/article/view/435/302
 
Rights Copyright (c) 2020 Journal of Business and Economics Research (JBE)
 

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