Service Products and Brand Determination Strategy

Journal Dimensie Management and Public Sector

View Publication Info
 
 
Field Value
 
Title Service Products and Brand Determination Strategy
 
Creator liloca, Mendeca
Stewart, Simone
 
Subject Determination Strategy
Marketing Service
Service Products
 
Description This study purpose to understand the service products and brand determination sttrategy. This study discusses products and services, classification of products and services, brand determination strategy and marketing services. Choosing a brand name involves finding the best brand name based on a careful review of the benefits of the product, the target market, and the proposed marketing strategy. service marketing that need to be known in service marketing, namely: Intangibillty (intangible), Inseparability (cannot be separated), Variabillity/heterogeneity (changeable), Perishabbility (not durable).
 
Publisher Hoedspruit Development Publication
 
Date 2020-11-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://hdpublication.com/index.php/jdmps/article/view/20
10.48173/jdmps.v1i1.20
 
Source Journal Dimensie Management and Public Sector; Vol. 1 No. 1 (2020): Journal Dimensie Management and Public Sector ; 11-16
2709-6211
 
Language eng
 
Relation https://hdpublication.com/index.php/jdmps/article/view/20/46
 
Rights Copyright (c) 2020 Journal Dimensie Management and Public Sector
http://creativecommons.org/licenses/by-sa/4.0/
 

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