An Analysis of Factors Influencing Buying Motives of Youth Towards E- Retailing

ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES

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Field Value
 
Title An Analysis of Factors Influencing Buying Motives of Youth Towards E- Retailing
 
Creator Kumari, Jyoti
Verma, Rinki
 
Subject Buying motives, E-retailing, Website usability, Internet literacy.
 
Description Buying through e-retailers has changed the way of shopping of consumers as they did earlier. Retailers are capturing the markets beyond any leaps and bounds. Due to wide use of internet and increased number of smart phone users, purchasing through e-retailers has witnessed a wider growth these days. Youth includes most part of smart phone as well as internet users, so this study finds out the motives of youth towards purchasing through e-retailers. This paper has tried to find out the relationship and impact of variables like gender, internet literacy, educational qualification and website usability on buying motives through e-retailers. The study has been conducted among the students of management colleges in Lucknow. The results of study indicated that there is a significant relationship of gender, internet literacy, and website usability with buying motives towards e-retailing. The study also highlighted that there is no significant relationship between educational qualification and buying motives towards e-retailing.
 
Publisher School of Management Sciences
 
Date 2016-12-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://myresearchjournals.com/index.php/ADHYAYAN/article/view/7052
10.21567/adhyayan.v6i2.7052
 
Source Adhyayan: A Journal of Management Sciences; Vol 6, No 2 (2016)
2455-8656
2249-1066
 
Language eng
 
Relation http://myresearchjournals.com/index.php/ADHYAYAN/article/view/7052/6301
 

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