Awareness Of Employer Branding Through Social Media Among Management Students

ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES

View Publication Info
 
 
Field Value
 
Title Awareness Of Employer Branding Through Social Media Among Management Students
 
Creator Kumar, Mukesh
Kumar, Avaneesh
 
Subject Employer branding, social media, Prospective employees, Recruitment
 
Description Employer branding become an imperative part of an organization in these days. Every organization wants to attract, develop and retain talented people in their organization. Employer branding not only attract existing employees but also attract potential employees. It communicates internally to their employees and externally to potential employees through social media. Young generation uses social media rapidly, so it is the ample opportunity for an organization to attract, retain and motivate to their existing employees as well as prospective employees. Employer branding through social media also enhances the brand image of the organization, so it attracts to potential employees to be a part of that organization. The aim of this paper was to study awareness of employer branding through social media among Management students in Allahabad. Researcher interacted with 100 respondents but found 60 respondents who know about it. In this paper, Researcher focused on how students use social media to search a job and what they are looking in a job. The final conclusion of this paper is that Management students know about how to use social media in Employer branding but they need to know more about it.
 
Publisher School of Management Sciences
 
Date 2016-12-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://myresearchjournals.com/index.php/ADHYAYAN/article/view/7051
10.21567/adhyayan.v6i2.7051
 
Source Adhyayan: A Journal of Management Sciences; Vol 6, No 2 (2016)
2455-8656
2249-1066
 
Language eng
 
Relation http://myresearchjournals.com/index.php/ADHYAYAN/article/view/7051/6300
 

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