Consumer Preferences and Attitude towards Car Purchasing Decision - An Empirical Analysis of Lucknow City


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Title Consumer Preferences and Attitude towards Car Purchasing Decision - An Empirical Analysis of Lucknow City
Creator Elahi, Dr. Yasir Arafat; Assistant Professor, Department of Business Management, Integral University, Lucknow
Subject Demographic, Psychographic, Consumer attitude, Consumer Preferences
Description Encouraged by rapid economic growth, personal vehicle ownership in India is increasing at very fast pace. This paper shows survey of People in Lucknow, a representative city in Northern India, to analyze preferences (Personal vehicle- Cars) of consumers in the Indian market. The Consumer lifestyle and the Psychographic impact on the consumer attitude and behavior has been a priority area in Consumer behavior. The recent trends show, Indian Consumer attitude is moving along with global trends and change in behavioral patterns of consumers over the years has been due to several demographic factors. Consumers use attitude as a frame of reference to judge new information or objects. Ultimately the consumer attitudes, which are learnt and stored in memory, play a crucial role in decision making to purchase goods and services.
There is a rapid increase in the growth of car purchasers in Lucknow city, especially among people with increasing income and youth. Many Automobile companies are attracted towards this market and initiating academician to conduct research for customer’s preferences and factors that influence the car purchasers. The objective of this research is to highlight factors that affect car sales with relationship between demographic variables and purchases of cars. This research can be used as beneficiary information of consumer preferences, to increase the volume of sales.
Publisher School of Management Sciences
Date 2016-05-16
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Adhyayan: A Journal of Management Sciences; Vol 3, No 2 (2013)
Language eng

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