Consumer Preferences and Attitude towards Car Purchasing Decision - An Empirical Analysis of Lucknow City

ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES

View Publication Info
 
 
Field Value
 
Title Consumer Preferences and Attitude towards Car Purchasing Decision - An Empirical Analysis of Lucknow City
 
Creator Elahi, Dr. Yasir Arafat; Assistant Professor, Department of Business Management, Integral University, Lucknow
 
Subject Demographic, Psychographic, Consumer attitude, Consumer Preferences
 
Description Encouraged by rapid economic growth, personal vehicle ownership in India is increasing at very fast pace. This paper shows survey of People in Lucknow, a representative city in Northern India, to analyze preferences (Personal vehicle- Cars) of consumers in the Indian market. The Consumer lifestyle and the Psychographic impact on the consumer attitude and behavior has been a priority area in Consumer behavior. The recent trends show, Indian Consumer attitude is moving along with global trends and change in behavioral patterns of consumers over the years has been due to several demographic factors. Consumers use attitude as a frame of reference to judge new information or objects. Ultimately the consumer attitudes, which are learnt and stored in memory, play a crucial role in decision making to purchase goods and services.
There is a rapid increase in the growth of car purchasers in Lucknow city, especially among people with increasing income and youth. Many Automobile companies are attracted towards this market and initiating academician to conduct research for customer’s preferences and factors that influence the car purchasers. The objective of this research is to highlight factors that affect car sales with relationship between demographic variables and purchases of cars. This research can be used as beneficiary information of consumer preferences, to increase the volume of sales.
 
Publisher School of Management Sciences
 
Date 2016-05-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://myresearchjournals.com/index.php/ADHYAYAN/article/view/4018
10.21567/adhyayan.v3i2.10188
 
Source Adhyayan: A Journal of Management Sciences; Vol 3, No 2 (2013)
2455-8656
2249-1066
 
Language eng
 
Relation http://myresearchjournals.com/index.php/ADHYAYAN/article/view/4018/3755
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library