A Study on Consumer Perceptions & Expectations for Tata Nano


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Title A Study on Consumer Perceptions & Expectations for Tata Nano
Creator Upadhyay, Pooshan; Consultant- Branding & Tourism Marketing, Lucknow.
Sharma, Keertiman; Assistant Professor SRMS, International Business School, Lucknow.
Subject SPACE
Description The paper presents the primary data of 150 respondents across Lucknow region. To explore the customers' perception of Nano, analysis has been done on various variables like price, style, attributes, availability, and the factors affecting the Indian customers are highlighted. A study of the performance of the retailers has also been done for fastest sales conversion .It was found that the three major factors influencing the decision of purchasing the car are price, fuel efficiency and performance of the car. The study also revealed that the majority of the respondents’ like the car because of their style and effective price and 70 percent Nano customers already had a car. It was also found that these perceptions are reflected in the performance of the company, too. With the increasing competition amongst automobile companies, the findings can act as a strategic tool to achieve competitive advantage and customer satisfaction.
Publisher School of Management Sciences
Date 2016-05-17
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Identifier http://myresearchjournals.com/index.php/ADHYAYAN/article/view/4068
Source Adhyayan: A Journal of Management Sciences; Vol 1, No 1 (2011)
Language eng
Relation http://myresearchjournals.com/index.php/ADHYAYAN/article/view/4068/3805

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