A Study on Consumer Perceptions & Expectations for Tata Nano

ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES

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Field Value
 
Title A Study on Consumer Perceptions & Expectations for Tata Nano
 
Creator Upadhyay, Pooshan; Consultant- Branding & Tourism Marketing, Lucknow.
Sharma, Keertiman; Assistant Professor SRMS, International Business School, Lucknow.
 
Subject SPACE
 
Description The paper presents the primary data of 150 respondents across Lucknow region. To explore the customers' perception of Nano, analysis has been done on various variables like price, style, attributes, availability, and the factors affecting the Indian customers are highlighted. A study of the performance of the retailers has also been done for fastest sales conversion .It was found that the three major factors influencing the decision of purchasing the car are price, fuel efficiency and performance of the car. The study also revealed that the majority of the respondents’ like the car because of their style and effective price and 70 percent Nano customers already had a car. It was also found that these perceptions are reflected in the performance of the company, too. With the increasing competition amongst automobile companies, the findings can act as a strategic tool to achieve competitive advantage and customer satisfaction.
 
Publisher School of Management Sciences
 
Date 2016-05-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://myresearchjournals.com/index.php/ADHYAYAN/article/view/4068
10.21567/adhyayan.v1i1.10215
 
Source Adhyayan: A Journal of Management Sciences; Vol 1, No 1 (2011)
2455-8656
2249-1066
 
Language eng
 
Relation http://myresearchjournals.com/index.php/ADHYAYAN/article/view/4068/3805
 

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