Crowd Sourcing – A New Management Mantra


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Field Value
Title Crowd Sourcing – A New Management Mantra
Creator Premnath, Devi; Devi Premnath, Asst. prof. (S.G), Sree Narayanaguru Institute of Management Studies
Nateson, Dr. C.; Dr. C.Nateson, Prof., Jansons School of Business
Subject SPACE
Description “Crowd sourcing” is a brand new concept which has started to make wave in the field of management'. It refers to the process of outsourcing of activities to an online community or crowd in the form of an open call. Any member of the crowd can complete the assignment who will then be paid for his efforts. This phenomenon is increasingly noticed in the field of advertising where companies have started generating ideas and strategies of advertisement from crowd, for a better realistic approach. The process is speedy and is less expensive in terms of time and money. This paper is an attempt to put light on the various nuances of “crowd sourcing”, the methodologies involved and its impacts related to competitive segment of business. The success mantra of crowd sourcing is the power of crowd that drives the future of management.
Publisher School of Management Sciences
Date 2016-05-17
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Adhyayan: A Journal of Management Sciences; Vol 2, No 1 (2012)
Language eng

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