A Study on Online Buying Behaviour of Consumers at Bhopal


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Title A Study on Online Buying Behaviour of Consumers at Bhopal
Creator Mishra, Arun; Assistant Professor, VNS Business School, Bhopal
Chopra, Dr. P. K.; Director, Oriental College of Management, Bhopal
Subject Online shopping behavior, online buying behavior, online buying attitude, e-tailing
Description Internet and its growing usage by young generation in India have changed the way consumers shop and buy goods and services. The Indian retail market is witnessing a revolution i.e. young consumers are playing important role in online shopping and looking towards Internet as a unique platform for selling online. In India the visitors of e-tailing sites are accounted to be 40% of youth population, which comprises of youngsters between 15 to 34 years of age. These visitors are part of Indian Internet Population. Not only metros but tier II and III cities are also attracting online retailers. Brand awareness and gap in demand and supply are the main reasons for popularity of online retailers in small cities like Bhopal in India. The study focuses on factors that online buyers consider while shopping online. Some of the factors identified in this research are; scarcity of time with the buyer, availability of payment options like COD, variety of products availability, product pricing, discounts and offers etc. The data is collected using a questionnaire on the sample of 100 people in the age bracket of 15 to 60 years and percentage analysis is done for analyzing the collected data.
Publisher School of Management Sciences
Date 2016-05-16
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Identifier http://myresearchjournals.com/index.php/ADHYAYAN/article/view/3993
Source Adhyayan: A Journal of Management Sciences; Vol 4, No 2 (2014)
Language eng
Relation http://myresearchjournals.com/index.php/ADHYAYAN/article/view/3993/3730

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