A Study on Customer Perception about Service Quality at Marriott Hyderabad

ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES

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Field Value
 
Title A Study on Customer Perception about Service Quality at Marriott Hyderabad
 
Creator Kumar, Dr. D. Prasanna; Associate Professor, KLU Business School, Guntur, Andhra Pradesh, India
Raju, K. Venkateswara; Assistant Professor, GRIET, Hyderabad
 
Subject Pricing, Strategies, Hotel, Cost, Service, Value
 
Description During my stay at the Marriott Hotel in Hyderabad I observed that they are successfully implementing various strategies for various services being provided. A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others. This study is conducted with an eye on customer perception about service attributes at Marriott and the process involved in preparing questionnaires and collecting the information and identifying the factors as well as recording the information about the hotels and to identify the commonly used pricing strategies in marketing from the point of view of the marketing manager and also of finance managers about vouching and collecting cash while taking decisions about the pricing also. In Hyderabad city the hotel industries are known to provide the quality services with reasonable prices and in altering pricing strategies according to seasons.
 
Publisher School of Management Sciences
 
Date 2016-02-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://myresearchjournals.com/index.php/ADHYAYAN/article/view/4028
10.21567/adhyayan.v5i2.8819
 
Source Adhyayan: A Journal of Management Sciences; Vol 5, No 2 (2015)
2455-8656
2249-1066
 
Language eng
 
Relation http://myresearchjournals.com/index.php/ADHYAYAN/article/view/4028/3765
 

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