An evolutionary algorithm for solving problems in Marketing - Henry Lamos - Luis Alferez

Revista GEON (Gestión, Organizaciones Y Negocios)

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Title An evolutionary algorithm for solving problems in Marketing - Henry Lamos - Luis Alferez
Un algoritmo evolutivo para la solución de problemas en Marketing – Henry Lamos – Luis Alferez
 
Creator Lamos, Henry
Alferez, Luis Gerardo
 
Subject EPSO
Particle Swarm Optimization Evolution
TDP
Territory Design
Vehicle routing
Demand
EPSO
Particle Swarm Optimization Evolution
TDP
Diseño territorio
Enrutamiento vehicular
Diseño de productos
NP-hard
Clientes
Demanda
 
Description This work of investigation is to develop a solution to three problems in the work area of marketing that are modeled by combinatorial optimization. Through the development of a framework and building a toolbox in Matlab, implementing the meta-heuristic EPSO "Evolutionary Swarm Optimization particles." The TDPs is to determine a division of a set of units located in a territory that meets multiple criteria such as compactness, connectivity and balance in terms of customer and product demand. The PLDP consist in determine the specific attribute levels for each multiattribute product in a set of products to maximize the resulting product line’s share of choice, and the VRPSPD resolve problem the determine the vehicle fleet for minimize the sum of travel time with the restriction the vehicle must have enough capacity for transporting the commodities to the delivered and those ones picked-up customers and returning depot. All problems constituting an important support that should not be ignored by those responsible for the activities related to the commercial area as it becomes a tactical decision for the company.
En el trabajo se presentan tres problemas del área del Marketing que se modelan por medio de la optimización combinatoria. Los problemas de optimización combinatoria pertenecen a la clase de problemas que se consideran NP-Hard. Se presenta un enfoque de solución mediante la meta-heurística evolutiva EPSO “Optimización por enjambre de partículas evolutivas”. El TDPs consiste en determinar una división de un conjunto de unidades ubicadas en un territorio que cumple con los criterios múltiples como la compacidad, la conectividad y el equilibrio en términos de clientes y la demanda del producto; el siguiente problema es selección y diseño de un conjunto de productos para una línea de productos (PLD); el problema consiste en determinar los niveles de los atributos par producto que maximice la elección; y el último problema que se estudia es el VRPSPD resuelve el problema de distribución de la cadena de abarrotes y alimentos, determina la flota de vehículos que minimiza el tiempo de recorrido. Los problemas juegan un importante papel en la gestión del área del marketing que no debe ser ignorado en sus decisiones.
 
Publisher Universidad de los Llanos
 
Date 2015-07-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Research Article
Artículo de Investigación
 
Format application/pdf
 
Identifier https://revistageon.unillanos.edu.co/index.php/geon/article/view/103
10.22579/23463910.103
 
Source GEON Journal (Management, Organizations and Business); Vol. 2 No. 2 (2015): Geon Journal Vol. 2 No 2 July December 2015; 83-91
Revista GEON (Gestión, Organizaciones y Negocios); Vol. 2 Núm. 2 (2015): Revista Geon Vol 2 No 2 julio diciembre 2015; 83-91
2346-3910
 
Language spa
 
Relation https://revistageon.unillanos.edu.co/index.php/geon/article/view/103/84
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Rights Derechos de autor 2020 Henry Lamos, Luis Gerardo Alferez
info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-nd/4.0
 

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