CUSTOMER-CENTRIC INNOVATION: CASE OF OMAN ENTREPRENEURSHIP

International Journal of Management, Innovation & Entrepreneurial Research

View Publication Info
 
 
Field Value
 
Title CUSTOMER-CENTRIC INNOVATION: CASE OF OMAN ENTREPRENEURSHIP
 
Creator Teresa Matriano, Maria
Firdouse Rahman Khan, M.
 
Subject Customer Experience
Customer Value
Customer-centric Innovation
Customer-centric Initiatives
Customer-Centric action
 
Description Purpose: The objective of the study is to explore the concept of customer-centricity in Oman and to analyze the challenges of implementing customer-centric innovations, and the strategies in building momentum for the customer-centricity. 
Design/methodology/approach: For carrying out the research study, the concept of customer-centric innovation and the current practices by selected top companies of Oman were considered.
Findings: The finding of the empirical study reveals that the organizations in Oman are finding the way to transition from its existing customer-centric approach to a more innovative and technology aligned strategy, keeping the core strategies in place that are focused on operational issues.
Practical Implications: Only a few notable organizations in the country are very open about their initiative to improve customer interaction. It is apparent that organizations in the country are still yet to realize the importance of building core strategies that put customers in the middle. Companies in Oman can drive growth by means of business process improvement that will attract more customers and building stronger business-customer relationships.
Social Implications: There are several ways in which innovation can be integrated into customer-centricity. The technologies available today provide the best tools for improving customer interaction.
Originality/value: No study has investigated before the customer-centric innovation in Oman, and this study will help the organizations especially Small and Medium Enterprises (SMEs) to plan their strategies accordingly.
 
Publisher GIAP Journals
 
Date 2019-11-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
"Peer-reviewed Article", "Non-refereed Book Review", "Invited Commentary"
 
Format application/pdf
 
Identifier https://giapjournals.com/ijmier/article/view/ijmier.2019.515
10.18510/ijmier.2019.515
 
Source International Journal of Management, Innovation & Entrepreneurial Research; Vol. 5 No. 1 (2019); 33-39
2395-7662
 
Language eng
 
Relation https://giapjournals.com/ijmier/article/view/ijmier.2019.515/2407
 

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