The Pursuit Of Excellence: 3rd-Party Rankings And Positioning Of Online Programs Through Quality And Value

American Journal of Business Education (AJBE)

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Field Value
Title The Pursuit Of Excellence: 3rd-Party Rankings And Positioning Of Online Programs Through Quality And Value
Creator Kilburn, Ashley
Kilburn, Brandon
Hammond, Kevin
Williams, Denise
Subject Online Education Rankings
Business Education
3rd Party Rankings
Description Third-party ranking agencies (e.g., US News and World Report, Center for Online Education, produce rankings that are a popular publicly accessible search option for potential students as they sort online degree options. While higher education administration is keen to the possibility that most or all ranking systems risk methodological flaws, potential students are still on board with rankings and seem significantly steered by their results (Barkhorn, 2014). Monitoring rankings has become a positioning consideration for academic institutions. The disparity amongst ranking factors across time and across assessor, along with the mismatch between ranking methods used and suggested methodologies from research on higher education begs the question: which attributes are colleges and universities supposed to leverage? This study reports a fully mediated SEM using data from online student feedback across multiple quality touch points: faculty, LMS and course on student loyalty as mediated by perceived value.
Publisher Clute Institute
Date 2020-01-01
Type info:eu-repo/semantics/article
Peer-reviewed Article
Source American Journal of Business Education (AJBE); Vol. 13 No. 1 (2020); 19-26
Rights Copyright (c) 2020 Clute Institute

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