ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT DAN QSPM PADA PT. SENTRAL PERKASA JAYA

Journal Knowledge Industrial Engineering (JKIE)

View Publication Info
 
 
Field Value
 
Title ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT DAN QSPM PADA PT. SENTRAL PERKASA JAYA
 
Creator Wahyudi, Rizky
Purnomo
 
Subject Strength Weakness Opportunities Threat Matrix (SWOT)
Internal-External Matrix (IE)
Quantitative Strategic Planning Matrix (QSPM)
 
Description Sentral Perkasa Jaya is a company that’s move in expedition. The problem faced is the development of technology causing intense business competition, resulting in decreased level of corporate income from year to year. In addition, the strategies used also tend to be monotonous, causing companies to compete with other companies. There are many problem of marketing strategy in the company, it can be an analysis of internal and external factors in the company. Next, internal and external factors will be analyzed again using SWOT matrix and IE matrix. After that Quantitative Strategic Planning Matrix (QSPM) are used to analyze decision making selection about appropriate strategies applied n the company. Based on the calculation of strategies that have been done using two methods, SWOT and IE, then the appropriate alternative strategy for the company is a market penetration strategy and product development strategy. The results of the QSPM method indicate that the best alternative strategy is the product development strategy with a total score of 5.47. This product development strategy is a strategy whereby a company does an existing product repair, or develops a new product to increase sales.
 
Publisher Department of Industrial Engineering - Universitas Yudharta Pasuruan
 
Date 2020-06-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://jurnal.yudharta.ac.id/v2/index.php/jkie/article/view/2094
10.35891/jkie.v7i1.2094
 
Source 2541-4461
2460-0113
10.35891/jkie.v7i1
 
Language eng
 
Relation http://jurnal.yudharta.ac.id/v2/index.php/jkie/article/view/2094/1550
 
Rights Copyright (c) 2020 JKIE (Journal Knowledge Industrial Engineering)
http://creativecommons.org/licenses/by-sa/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library