The importance of customer trust toward ewom on customer behavior: The case of generation y in Indonesia

JURNAL MANAJEMEN DAN PEMASARAN JASA

View Publication Info
 
 
Field Value
 
Title The importance of customer trust toward ewom on customer behavior: The case of generation y in Indonesia
 
Creator Ardyan, Elia
Sudyasjayanti, Christina
 
Subject
Attractivenesse WOM; customer trust toward eWOM; customer experience toward eWOM; and customer behavior.
 
Description This study determines the effects of customer trust towards eWOM on customer behavior. This study focuses on Generation Y in Indonesia. The samplesof this study are about 260 respondents who have used eWOM. This study uses structural equation modelling (SEM) to analyze data. The results of this study indicate that trust can mediate the customer experience toward eWOM on customer behavior. The attractiveness of eWOM itself strongly influences customer trust toward eWOM. Other results also show the critical role of customer trust towards eWOM indirectly improving customer behavior.
 
Publisher Lembaga Penerbit Fakultas Ekonomi dan Bisnis
 
Contributor
 
Date 2020-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/6979
10.25105/jmpj.v13i2.6979
 
Source Jurnal Manajemen dan Pemasaran Jasa; Vol 13, No 2 (2020): September; 213-226
2442-9732
0216-3780
 
Language eng
 
Relation http://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/6979/5892
 
Rights Copyright (c) 2020 Jurnal Manajemen dan Pemasaran Jasa
http://creativecommons.org/licenses/by-nc/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library