Behavioral Intentions Of Bank Customers

JPS (Jurnal Perbankan Syariah)

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Field Value
Title Behavioral Intentions Of Bank Customers
Creator Mahalizikri, Irawan Fakhrudin
Marmai, Ungsi Antara Oku
Suri, Elda Martha
Subject Attitudes
Subjective Norms
Perceptions of Behavioral Control
Ease of the System and the Procedure
Social Influence
Description The understanding of the people of the Bengkalis Island especially towards sharia banking services is still low. The purpose of this study was to analyze the factors that influence bank customers' switching behavior intentions. This research method uses a quantitative approach and data collection using a questionnaire given to 150 bank customers taken by non-probability sampling and analyzed using SPSS version 16. The results of hypothesis testing indicate that attitudes, subjective norms, perceptions of behavioral control, and ease of the system and the procedure has a positive and significant effect on the intention to switch bank customers, while the social influence and the influence of the image of the bank does not affect the intention to switch bank customers. This research is relevant for management to design service products that make it easy for users to increase user intentions to transact on Islamic banks.
Publisher LPPM Publishing & Printing
Date 2020-10-12
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source JPS (Jurnal Perbankan Syariah); Vol 1 No 2 (2020): JPS (Jurnal Perbankan Syariah) - October; 113-121
Language eng
Rights Copyright (c) 2020 JPS (Jurnal Perbankan Syariah)

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