Review of Rural Marketing in India and Innovations in Rural Marketing

International Journal of Engineering and Management Research

View Publication Info
 
 
Field Value
 
Title Review of Rural Marketing in India and Innovations in Rural Marketing
 
Creator Bhavika Pandita Hakhroo
 
Subject Rural Marketing
Innovation
Rural Markets
Marketing Strategy
 
Description The aim of this research is to study the current scenario of Rural Marketing in India, the rural market presents with its various opportunities and challenges, given how diversely populated the rural consumers in India are. The rural market consists of 83.3 crore people and this is what attracts marketers to enter in this market. To market in the territory of rural marketing corporations must understand the rural consumer. There is a shift incoming from urban to the rural marketing as the development and levels of literacy and awareness among the rural consumers is rising and these consumers want value for their money. Marketers when catering to rural consumers need to connect with them and also undertake demonstrations for the better understanding of the rural people. Many innovations in the strategy to market into the rural markets have been undertaken in the past years. This paper aims to understand these innovations and strategies and to understand the rural consumer of India. The future of rural marketing and the development in rural areas is promising in development of rural economies and for the people living in these rural areas a better life.
 
Publisher Vandana Publications
 
Date 2020-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.ijemr.net/ojs/index.php/ojs/article/view/592
10.31033/ijemr.10.5.2
 
Source International Journal of Engineering and Management Research; Vol. 10 No. 5 (2020): October Issue; 5-11
2250-0758
2394-6962
 
Language eng
 
Relation https://www.ijemr.net/ojs/index.php/ojs/article/view/592/750
 
Rights Copyright (c) 2020 International Journal of Engineering and Management Research
https://creativecommons.org/licenses/by-nc-nd/4.0
 

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