Iklan Satā’ir Panasonic al-Hawā’īyah Koran Al-Ahrām, Mesir: Analisis Semiotik Peirce

Al-Makrifah

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Field Value
 
Title Iklan Satā’ir Panasonic al-Hawā’īyah Koran Al-Ahrām, Mesir: Analisis Semiotik Peirce
 
Creator Darajah, Ulyah
 
Subject Advertisement in text
Satā’ir Panasonic al-Hawā’iyah
Peirce’s semiotics
Advertisement in text
Satā’ir Panasonic al-Hawā’iyah
Peirce’s semiotics
 
Description Advertising is text in the form of images or writing to promote an item, service, job opening, and others. Print advertisements (newspapers) are useful for all people who read them. The purpose of this paper is to describe the advertisement about “Satā’ir Panasonic al-Hawā’iyah” (AC cover) contained in Egypt’s Al-Ahrām newspaper. The method used in this paper is a qualitative method with descriptive analysis. The theory used in this research is Charles Sanders Peirce’s Semiotic theory; representamen, object, and interpretant. The results in this study indicates that  (1) in terms of representamen, pink flowers in the advertisement show that what is seen is something that smells nice, soft, and comfortable; (2) the object in the advertisement is all the images and writing contained in the ad; (3) while the interpretant of the advertisement shows that the Panasonic brand AC cover product is fragrant, soft, clean, fresh, and comfortable to use.
 
Publisher Universitas Negeri Jakarta
 
Date 2020-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.unj.ac.id/unj/index.php/jba/article/view/13630
10.21009/almakrifah.17.02.07
 
Source Al-Ma‘rifah: Jurnal Budaya, Bahasa, dan Sastra Arab; Vol 17 No 2 (2020): Al-Ma'rifah: Jurnal Budaya, Bahasa, dan Sastra Arab; 171 - 178
Al-Ma‘rifah: Jurnal Budaya, Bahasa, dan Sastra Arab; Vol 17 No 2 (2020): Al-Ma'rifah: Jurnal Budaya, Bahasa, dan Sastra Arab; 171 - 178
2597-8551
1693-5764
10.21009/almakrifah.17.02
 
Language eng
 
Relation http://journal.unj.ac.id/unj/index.php/jba/article/view/13630/8578
 
Rights Copyright (c) 2020 Ulyah Darajah
https://creativecommons.org/licenses/by/4.0
 

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