THE CHANGES IN FOOD CONSUMPTION BEHAVIOR: A RAPID OBSERVATIONAL STUDY OF COVID-19 PANDEMIC

International Journal of Management, Innovation & Entrepreneurial Research

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Field Value
 
Title THE CHANGES IN FOOD CONSUMPTION BEHAVIOR: A RAPID OBSERVATIONAL STUDY OF COVID-19 PANDEMIC
 
Creator Sandi Wachyuni, Suci
Wiweka, Kadek
 
Subject Food
Culinary Businesses
Food Consumption Behavior
Observational Study
COVID-19 Pandemic
Food
 
Description Purpose of the Study: This study aims to identify food consumption behaviour at pre, during, and post-pandemic (possibility).
Methodology: This study uses a quantitative-based descriptive study approach to explain changes in consumer consumption patterns. Sampling was done by using probability sampling techniques or by a simple random sampling method. Electronic-questionnaire distribution was carried out through the WhatsApp broadcast message application to which 75 respondents responded. Meanwhile, a simple quantitative analysis method is used to calculate several formulas, including mean value, frequency distribution, and percentage.
Main Findings:  The results showed that health, social, and psychological factors influenced the respondent's food consumption behaviour. There are increasing organic food intentions and self-cooking trends. Besides, this study also shows an increasing awareness of the importance of aspects of health, quality, and food safety in choosing food.
Implication/Applications: This research can be used as a theoretical reference, especially related to the factors that influence eating behaviour during a pandemic. Also, the results of this research can be used by culinary businesses to design strategies to survive the Covid-19 pandemic by adjusting products, innovating, and improving product quality based on consumer needs.
The originality of the study: The paper is original, and this is the current study to examine the food consumption behavior of local communities in the pandemic issue.
 
Publisher GIAP Journals
 
Date 2020-10-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
"Peer-reviewed Article", "Non-refereed Book Review", "Invited Commentary'
 
Format application/pdf
 
Identifier https://giapjournals.com/ijmier/article/view/ijmier.2020.628
10.18510/ijmier.2020.628
 
Source International Journal of Management, Innovation & Entrepreneurial Research; Vol. 6 No. 2 (2020); 77-87
2395-7662
 
Language eng
 
Relation https://giapjournals.com/ijmier/article/view/ijmier.2020.628/3334
 
Rights Copyright (c) 2020 Suci Sandi Wachyuni, Kadek Wiweka
https://creativecommons.org/licenses/by-sa/4.0
 

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