Impact of Demographic Variables on Purchase of E-Insurance in Urban Areas in India

International Journal of Management, Innovation & Entrepreneurial Research

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Field Value
Title Impact of Demographic Variables on Purchase of E-Insurance in Urban Areas in India
Creator Din, Shahab Ud
Subject Online insurance
Consumer behavior
Life insurance
Demographic variables.
Description In this globally dynamic business scenario, it is vital for any marketer to contemplate and grapple with any kind of opportunity which one can translate into an exceptionally superior service offering than his competitive counterpart. The evolution in the trend of insurance is e-insurance. Many insurance companies in India have their own independent websites catering mediation services at a very low price. Despite lucrative offers e-insurance in India has not been able to capture much attention of the public in general. The share of e-insurance in business largely depends upon consumer want, inclination, preferences and usage which in turn depend on other demographic variables such as age, gender, income occupation, and education. This study highlights the influence of demographic variables on e-insurance sector in India. It is found in the study that there is a significant impact of gender, educational qualification, income and occupation on the reason, like saving, investment, risk and protection tax benefit and children education and marriage to purchase e-insurance products.
Publisher GIAP Journals
Date 2015-10-24
Type info:eu-repo/semantics/article
"Peer-reviewed Article", "Non-refereed Book Review", "Invited Commentary'
Format application/pdf
Source International Journal of Management, Innovation & Entrepreneurial Research; Vol. 1 No. 1 (2015); 07-10
Language eng

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