PERILAKU POSITIF PADA KOMUNIKASI ANTARPRIBADI DALAM TAYANGAN WEB SERIES JANJI (ANALISIS SEMIOTIKA CHARLES SANDERS PIERCE)

Jurnal Komunikatio

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Title PERILAKU POSITIF PADA KOMUNIKASI ANTARPRIBADI DALAM TAYANGAN WEB SERIES JANJI (ANALISIS SEMIOTIKA CHARLES SANDERS PIERCE)
 
Creator Rizki, Mila Syafira
Ratnamulyani, Ike Atikah
Kusumadinata, Ali Alamsyah
 
Subject Interpersonal communication, Positive behavior, Semiotics, Tropicana Slim
 
Description Web series as a form of creativity in advertising that follows the development of times with serialized story packing. Web series JANJI is an advertisement aired on the Tropicana Slim YouTube account, telling story of married couple who had an appointment exam in his life. The study aimed to analyse positive behaviors on interpersonal communication in the display of web series JANJI. The research approach used was qualitative phenomenological with a descriptive method. Data collection was conducted with observation techniques and documentation studies. Charles Sanders Pierce Semiotics theory, that divides signs based on objects such as icon, index, and symbol, was used as the data analysis technique. The results showed that positive behaviors were portrayed by Naya characters in episode one and episode six, the positive behaviour also portrayed by Iko in episode three. This positive behaviour was dared to express his gratitude to the couple, apologizing for making mistakes and living a healthy life starting with the restriction of sugar on the body.Keywords: Interpersonal communication, Positive behavior, Semiotics, Tropicana Slim 
 
Publisher FISIP Universitas Djuanda Bogor
 
Contributor
 
Date 2020-10-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.unida.ac.id/JK/article/view/3023
10.30997/jk.v6i2.3023
 
Source JURNAL KOMUNIKATIO; Vol 6, No 2 (2020): Jurnal Komunikatio
2549-8002
2442-3882
10.30997/jk.v6i2
 
Language eng
 
Relation https://ojs.unida.ac.id/JK/article/view/3023/2029
 
Rights Copyright (c) 2020 JURNAL KOMUNIKATIO
http://creativecommons.org/licenses/by-sa/4.0
 

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